Product Type Seasonality · All Time Trading & Wholesale Sock Deals

Priority

The next 90 days

Today is 19 August 2026, so September, October and November are the live decisions. Everything below is scored on the relative index: how a category performs against that account's own seasonality in that month. A category can rise in November simply because the whole account rises in November, and that is not a reason to shift budget toward it.

September

account runs at 0.78x its own average

Lean in

Product type (L2)	Rel.	CVR	Spend	Hist. rev
home & kitchenunderfunded	1.47	1.15	0.74	$9,995
(unclassified)underfunded	7.28	1.46	5.11	$4,113

Pull back

Product type (L2)	Rel.	CVR	Spend	Hist. cost
school supplies	0.46	0.49	0.70	$558

October

account runs at 0.93x its own average

Lean in

Product type (L2)	Rel.	CVR	Spend	Hist. rev
winter wearunderfunded	2.08	1.32	1.51	$13,459
jewelry & accessoriesunderfunded	3.10	7.29	0.47	$1,791
samplesunderfunded	1.55	0.96	1.25	$1,038

Pull back

Product type (L2)	Rel.	CVR	Spend	Hist. cost
(unclassified)	0.35	0.29	1.07	$128
office supplies	0.34	1.02	0.73	$114

November

account runs at 1.39x its own average

Lean in

Product type (L2)	Rel.	CVR	Spend	Hist. rev
winter wearfunded	3.02	1.38	3.92	$23,373
samplesunderfunded	3.32	1.44	3.16	$13,399
(unclassified)underfunded	1.26	2.39	0.49	$724

Pull back

Product type (L2)	Rel.	CVR	Spend	Hist. cost
personal care	0.61	1.00	0.88	$1,242
office supplies	0.54	0.38	0.82	$129

September

account runs at 0.94x its own average

Lean in

Product type (L2)	Rel.	CVR	Spend	Hist. rev
non-profit / charityunderfunded	1.50	1.92	0.78	$121,195
(unclassified)funded	1.53	1.06	1.64	$29,420
seasonal itemsunderfunded	1.74	1.71	0.80	$13,675

Pull back

Product type (L2)	Rel.	CVR	Spend	Hist. cost
backpacks & luggage	0.58	1.09	0.63	$1,295

October

account runs at 1.27x its own average

Lean in

Product type (L2)	Rel.	CVR	Spend	Hist. rev
non-profit / charityfunded	1.19	0.81	1.40	$63,512
samplesfunded	1.25	1.26	1.48	$59,396
personal careunderfunded	1.26	1.38	1.23	$52,789
winter wearfunded	1.24	0.86	1.76	$34,098
(unclassified)funded	1.43	1.02	1.74	$29,686

Pull back

Product type (L2)	Rel.	CVR	Spend	Hist. cost
footwear & shoes	0.54	1.06	0.91	$1,723
backpacks & luggage	0.24	0.65	0.55	$1,114

November

account runs at 1.56x its own average

Lean in

Product type (L2)	Rel.	CVR	Spend	Hist. rev
non-profit / charityunderfunded	1.34	0.86	1.73	$91,872
winter wearfunded	2.38	1.42	3.33	$88,495
samplesfunded	1.49	1.42	2.23	$86,863
socks & hosieryfunded	1.25	1.21	2.17	$63,737
seasonal itemsfunded	1.39	1.36	3.10	$21,318

Pull back

Product type (L2)	Rel.	CVR	Spend	Hist. cost
apparel	0.54	0.88	1.22	$13,501
(unclassified)	0.52	0.65	1.40	$2,507
footwear & shoes	0.47	0.91	0.97	$1,847
caps & headwear	0.45	0.87	0.72	$1,789

Biggest single move. WSD non-profit / charity in September: it converts at 1.92x its own average conversion rate and runs 1.50x the account's September seasonality, yet takes only 0.78x its share of spend. Across 2022–2025 those Septembers produced $121,195 in revenue on $3,632 of cost. This is the one to act on before the month is gone.

Watch the November reflex. At WSD, apparel is the third-largest category by revenue and takes 1.22x its share of spend in November while running at 0.54x relative index. Caps & headwear (0.45x) and footwear (0.47x) do the same. November is a real account-wide peak, but these three do not participate in it, and they are absorbing budget that winter wear, samples and seasonal items convert better.

Method

How to read the three indexes

Every number in this report is an index where 1.00 means average. Three different indexes answer three different questions, and the gaps between them are where the decisions live.

Order index

Share of the category's annual orders that land in this month, times twelve. Built per year and then averaged so a single strong year cannot dominate. 2.00 means twice the normal order volume.

CVR index

The month's conversion rate against the category's own average conversion rate. This one is budget-neutral: it cannot be manufactured by spending more, so it is the cleanest read on genuine demand.

Spend index

Share of the category's annual spend landing in this month. Compare it to the order index to see whether budget already follows the demand or lags it.

Relative index

Order index divided by the account's own index for that month. Strips out account-wide seasonality so categories can be ranked against each other. This is what the 90-day plan is scored on.

Why order count and not revenue. Both accounts are B2B bulk sellers where a single wholesale order can be worth fifty times a typical one, and those whales rotate between categories from year to year. A revenue-based seasonality index mostly tracks where the whales happened to land. Order counts and conversion rates are far more stable, so they drive the index; revenue is shown for sizing the prize, not for detecting the pattern.

Evidence

What we actually trust

A monthly peak from one year of data is usually noise. Each pattern is scored on three independent tests: how many of the four index years agree, whether an index built on 2022–2025 predicted what really happened in Jan–Jul 2026, and whether the same pattern shows up independently at the sister account.

High — act on it Medium — directionally sound, verify before big moves Low — too thin or too inconsistent to act on

Winter wear and backpacks are the two cleanest patterns in either account. They were built from completely separate ad accounts, separate campaigns and separate customers, and they land on the same curve — winter wear correlates at r = +0.99 across the two accounts and backpacks at r = +0.95. That is about as close to proof of a real category season as ad data gets.

Product type (L2)	Confidence	Peak	Peak index	Years agreeing	2026 holdout r	Cross-account r	Orders
non-profit / charity	Low	Jan	1.86x	3/4	-0.28	+0.04	688
apparel	High	Jun	2.22x	4/4	+0.83	-0.16	579
home & kitchen	Medium	Apr	1.43x	4/4	+0.18	+0.31	628
socks & hosiery	Medium	Nov	1.56x	3/4	-0.51	+0.49	527
winter wear	High	Nov	4.18x	4/4	+0.98	+0.99	230
personal care	High	Aug	1.79x	4/4	+0.57	-0.41	450
backpacks & luggage	High	Jul	5.84x	4/4	+0.73	+0.95	191
toys & games	Low	Jun	1.83x	2/4	+0.08	-0.05	255
school supplies	Medium	Aug	3.34x	3/4	+0.20	+0.32	151
caps & headwear	Medium	Jul	2.28x	3/4	+0.36	+0.19	161
jewelry & accessories	Medium	Oct	2.88x	2/2	+0.54	-0.04	56
footwear & shoes	Low	Apr	3.25x	2/3	+0.24	+0.27	43
samples	Medium	Nov	4.60x	2/2	n/a	+0.76	54
seasonal items	Low	Oct	2.92x	2/4	n/a	+0.65	76
bundle care sets	Low	Nov	2.70x	1/2	n/a	+0.49	44
party supplies	Low	Sep	2.42x	2/3	-0.22	-0.21	64
(unclassified)	Medium	Sep	5.71x	1/1	n/a	+0.34	61
office supplies	Medium	Mar	2.56x	1/2	+0.81	+0.40	44

Product type (L2)

Confidence

Peak

Peak index

Years agreeing

2026 holdout r

Cross-account r

Orders

non-profit / charity

Low

Jan

1.86x

3/4

-0.28

+0.04

688

apparel

High

Jun

2.22x

4/4

+0.83

-0.16

579

home & kitchen

Medium

Apr

1.43x

4/4

+0.18

+0.31

628

socks & hosiery

Medium

Nov

1.56x

3/4

-0.51

+0.49

527

winter wear

High

Nov

4.18x

4/4

+0.98

+0.99

230

personal care

High

Aug

1.79x

4/4

+0.57

-0.41

450

backpacks & luggage

High

Jul

5.84x

4/4

+0.73

+0.95

191

toys & games

Low

Jun

1.83x

2/4

+0.08

-0.05

255

school supplies

Medium

Aug

3.34x

3/4

+0.20

+0.32

151

caps & headwear

Medium

Jul

2.28x

3/4

+0.36

+0.19

161

jewelry & accessories

Medium

Oct

2.88x

2/2

+0.54

-0.04

footwear & shoes

Low

Apr

3.25x

2/3

+0.24

+0.27

samples

Medium

Nov

4.60x

2/2

n/a

+0.76

seasonal items

Low

Oct

2.92x

2/4

n/a

+0.65

bundle care sets

Low

Nov

2.70x

1/2

n/a

+0.49

party supplies

Low

Sep

2.42x

2/3

-0.22

-0.21

(unclassified)

Medium

Sep

5.71x

1/1

n/a

+0.34

office supplies

Medium

Mar

2.56x

1/2

+0.81

+0.40

Product type (L2)	Confidence	Peak	Peak index	Years agreeing	2026 holdout r	Cross-account r	Orders
home & kitchen	Medium	Nov	1.63x	4/4	+0.01	+0.31	3,874
toys & games	Medium	Nov	1.31x	2/4	+0.60	-0.05	2,637
apparel	Medium	Apr	1.40x	3/4	+0.29	-0.16	2,525
personal care	Medium	Oct	1.60x	3/4	+0.39	-0.41	2,189
non-profit / charity	Medium	Nov	2.09x	4/4	-0.18	+0.04	936
samples	High	Nov	2.31x	4/4	+0.85	+0.76	1,626
socks & hosiery	High	Nov	1.94x	4/4	+0.34	+0.49	1,624
winter wear	High	Nov	3.70x	4/4	+0.98	+0.99	753
school supplies	Low	Dec	1.51x	2/4	+0.08	+0.32	965
(unclassified)	Medium	Oct	1.82x	2/3	-0.60	+0.34	682
caps & headwear	Medium	Apr	1.68x	3/4	+0.87	+0.19	845
party supplies	Medium	Nov	1.72x	3/4	+0.60	-0.21	674
footwear & shoes	Medium	Apr	1.73x	4/4	-0.03	+0.27	555
backpacks & luggage	High	Jul	4.80x	4/4	+0.73	+0.95	262
seasonal items	High	Nov	2.16x	3/4	+0.50	+0.65	487
sporting and outdoors	Low	Dec	1.83x	2/4	+0.32	n/a	198
office supplies	Medium	Jul	1.67x	3/4	+0.34	+0.40	349
baby care	Low	Dec	1.79x	2/4	-0.83	+0.50	223
jewelry & accessories	Low	Jan	1.52x	2/4	-0.08	-0.04	182
bundle care sets	Medium	Nov	3.05x	4/4	n/a	+0.49	213
electronics	Low	Jul	1.96x	1/4	+0.09	-0.25	124
pet supplies	Low	Aug	1.95x	3/4	+0.11	+0.11	213
furniture	Medium	Jul	4.60x	2/2	+0.61	n/a	97

Product type (L2)

Confidence

Peak

Peak index

Years agreeing

2026 holdout r

Cross-account r

Orders

home & kitchen

Medium

Nov

1.63x

4/4

+0.01

+0.31

3,874

toys & games

Medium

Nov

1.31x

2/4

+0.60

-0.05

2,637

apparel

Medium

Apr

1.40x

3/4

+0.29

-0.16

2,525

personal care

Medium

Oct

1.60x

3/4

+0.39

-0.41

2,189

non-profit / charity

Medium

Nov

2.09x

4/4

-0.18

+0.04

936

samples

High

Nov

2.31x

4/4

+0.85

+0.76

1,626

socks & hosiery

High

Nov

1.94x

4/4

+0.34

+0.49

1,624

winter wear

High

Nov

3.70x

4/4

+0.98

+0.99

753

school supplies

Low

Dec

1.51x

2/4

+0.08

+0.32

965

(unclassified)

Medium

Oct

1.82x

2/3

-0.60

+0.34

682

caps & headwear

Medium

Apr

1.68x

3/4

+0.87

+0.19

845

party supplies

Medium

Nov

1.72x

3/4

+0.60

-0.21

674

footwear & shoes

Medium

Apr

1.73x

4/4

-0.03

+0.27

555

backpacks & luggage

High

Jul

4.80x

4/4

+0.73

+0.95

262

seasonal items

High

Nov

2.16x

3/4

+0.50

+0.65

487

sporting and outdoors

Low

Dec

1.83x

2/4

+0.32

n/a

198

office supplies

Medium

Jul

1.67x

3/4

+0.34

+0.40

349

baby care

Low

Dec

1.79x

2/4

-0.83

+0.50

223

jewelry & accessories

Low

Jan

1.52x

2/4

-0.08

-0.04

182

bundle care sets

Medium

Nov

3.05x

4/4

n/a

+0.49

213

electronics

Low

Jul

1.96x

1/4

+0.09

-0.25

124

pet supplies

Low

Aug

1.95x

3/4

+0.11

213

furniture

Medium

Jul

4.60x

2/2

+0.61

n/a

Cross-account disagreement is not a failure. ATT personal care rates High on its own evidence (peaks every one of four years, 2026 holdout r = +0.57) while correlating at −0.41 with WSD. The two stores sell different things under the same label. Agreement across accounts raises confidence; disagreement simply means the pattern is account-specific and should be acted on per account.

Full picture

Every product type, every month

Relative index by default — category performance against the account's own month. Switch to the absolute view for planning total monthly budget rather than the split between categories. Hover any cell for the underlying order, CVR and spend indexes.

Product type (L2)	Orders	Revenue	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
non-profit / charity	688	$307,367	1.95	1.56	1.44	0.85	1.17	0.72	0.64	0.63	0.78	0.76	0.89	1.18
apparel	579	$140,611	0.82	0.73	0.67	1.24	1.07	1.71	1.11	1.03	0.97	0.71	0.83	0.72
home & kitchen	628	$135,680	1.04	0.79	1.15	1.42	1.04	0.93	0.59	0.91	1.47	0.87	1.02	0.99
socks & hosiery	527	$93,750	0.90	1.05	0.97	1.31	1.19	1.16	0.53	0.66	0.83	1.14	1.13	1.20
winter wear	230	$80,716	1.49	0.37	0.29	0.15	0.14	0.02	0.12	0.34	0.73	2.08	3.02	2.60
personal care	450	$79,453	1.28	0.77	0.87	0.86	0.59	1.29	1.04	1.65	1.03	0.85	0.61	0.98
backpacks & luggage	191	$67,433	0.62	0.60	0.31	0.34	0.45	1.31	4.52	1.58	0.42	0.09	0.29	0.00
toys & games	255	$65,101	1.88	1.84	0.88	1.16	1.29	1.41	0.88	0.47	0.54	0.57	0.29	1.23
school supplies	151	$62,087	0.62	2.70	1.05	0.39	0.40	0.30	1.97	3.08	0.46	0.56	0.38	0.46
caps & headwear	161	$45,729	0.99	1.33	1.43	0.98	1.45	1.43	1.76	1.77	0.06	0.55	0.17	0.05
jewelry & accessories	56	$44,470	0.52	0.77	1.75	0.99	1.70	0.48	0.00	0.23	0.00	3.10	1.08	1.96
footwear & shoes	43	$26,392	1.57	0.77	0.00	3.22	0.00	0.00	0.39	0.99	0.54	1.88	0.36	2.45
samples	54	$19,135	0.29	0.49	0.00	0.00	1.27	0.43	0.25	0.01	1.03	1.55	3.32	2.50
seasonal items	76	$16,160	1.98	0.93	2.02	0.27	0.64	0.17	0.38	0.30	0.84	3.14	1.40	0.66
bundle care sets	44	$15,263	0.73	3.10	0.00	0.72	0.37	0.77	0.77	0.95	1.81	0.39	1.95	0.72
party supplies	64	$15,091	0.42	0.99	0.28	0.86	0.51	1.29	1.00	0.80	3.08	1.86	0.74	0.43
(unclassified)	61	$14,114	0.00	0.00	0.35	0.98	0.28	0.76	0.39	0.68	7.28	0.35	1.26	0.49
office supplies	44	$9,029	0.00	0.00	3.59	0.62	1.56	0.73	1.65	1.16	0.80	0.34	0.54	1.35
electronics	29	$8,145	1.11	1.64	0.00	0.00	0.00	0.00	0.82	0.00	0.00	8.34	0.76	0.00
baby care	26	$6,671	0.00	1.10	0.00	1.19	0.81	0.00	0.46	3.62	3.06	0.00	0.51	1.73
pet supplies	27	$2,302	1.68	0.62	1.61	1.88	1.30	0.31	1.20	0.74	0.00	0.00	1.62	0.78

Product type (L2)	Orders	Revenue	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
non-profit / charity	688	$307,367	1.86	1.01	1.03	0.86	1.03	0.93	0.83	0.68	0.61	0.71	1.24	1.20
apparel	579	$140,611	0.78	0.47	0.48	1.25	0.94	2.22	1.44	1.12	0.76	0.66	1.15	0.73
home & kitchen	628	$135,680	0.99	0.51	0.82	1.43	0.92	1.20	0.76	0.99	1.15	0.81	1.42	1.01
socks & hosiery	527	$93,750	0.86	0.68	0.69	1.32	1.05	1.51	0.69	0.72	0.65	1.06	1.56	1.22
winter wear	230	$80,716	1.42	0.24	0.21	0.15	0.12	0.03	0.15	0.37	0.57	1.93	4.18	2.65
personal care	450	$79,453	1.22	0.50	0.62	0.87	0.52	1.67	1.34	1.79	0.81	0.79	0.85	1.00
backpacks & luggage	191	$67,433	0.59	0.39	0.22	0.34	0.40	1.70	5.84	1.71	0.33	0.08	0.40	0.00
toys & games	255	$65,101	1.80	1.19	0.63	1.17	1.14	1.83	1.14	0.51	0.42	0.53	0.40	1.25
school supplies	151	$62,087	0.59	1.75	0.75	0.39	0.35	0.39	2.55	3.34	0.36	0.52	0.53	0.47
caps & headwear	161	$45,729	0.95	0.86	1.02	0.99	1.28	1.86	2.28	1.92	0.05	0.51	0.24	0.05
jewelry & accessories	56	$44,470	0.50	0.50	1.25	1.00	1.50	0.62	0.00	0.25	0.00	2.88	1.50	2.00
footwear & shoes	43	$26,392	1.50	0.50	0.00	3.25	0.00	0.00	0.50	1.07	0.42	1.75	0.50	2.50
samples	54	$19,135	0.28	0.32	0.00	0.00	1.12	0.56	0.32	0.01	0.81	1.44	4.60	2.55
seasonal items	76	$16,160	1.89	0.60	1.44	0.27	0.56	0.22	0.49	0.33	0.66	2.92	1.94	0.67
bundle care sets	44	$15,263	0.70	2.01	0.00	0.73	0.33	1.00	1.00	1.03	1.42	0.36	2.70	0.73
party supplies	64	$15,091	0.40	0.64	0.20	0.87	0.45	1.67	1.29	0.87	2.42	1.73	1.02	0.44
(unclassified)	61	$14,114	0.00	0.00	0.25	0.99	0.25	0.99	0.50	0.74	5.71	0.33	1.74	0.50
office supplies	44	$9,029	0.00	0.00	2.56	0.63	1.38	0.95	2.13	1.26	0.63	0.32	0.75	1.38
electronics	29	$8,145	1.06	1.06	0.00	0.00	0.00	0.00	1.06	0.00	0.00	7.76	1.06	0.00
baby care	26	$6,671	0.00	0.71	0.00	1.20	0.71	0.00	0.60	3.92	2.40	0.00	0.71	1.76
pet supplies	27	$2,302	1.60	0.40	1.15	1.90	1.15	0.40	1.55	0.80	0.00	0.00	2.25	0.80

Product type (L2)	Orders	Revenue	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
home & kitchen	3,874	$1,000,811	0.89	1.02	1.25	1.02	1.03	1.00	0.86	0.96	1.00	0.98	1.05	0.93
toys & games	2,637	$943,856	1.14	1.27	1.09	1.15	1.18	1.27	0.86	0.84	0.89	0.86	0.84	0.88
apparel	2,525	$800,591	0.97	1.05	1.31	1.47	1.36	1.28	1.03	1.11	0.84	0.80	0.54	0.77
personal care	2,189	$621,099	0.74	0.98	1.17	1.04	1.17	1.03	0.82	1.21	1.15	1.26	0.71	0.85
non-profit / charity	936	$561,509	0.94	0.83	0.81	0.73	1.00	0.68	0.74	0.93	1.50	1.19	1.34	0.90
samples	1,626	$480,217	1.69	1.36	0.63	0.53	0.41	0.40	0.55	0.78	0.71	1.25	1.49	1.47
socks & hosiery	1,624	$406,107	0.93	0.85	1.06	0.80	0.98	1.02	0.86	0.98	0.95	0.93	1.25	1.17
winter wear	753	$321,420	1.48	0.43	0.14	0.14	0.26	0.13	0.27	0.36	1.09	1.24	2.38	2.26
school supplies	965	$275,847	0.92	0.92	1.12	0.64	0.99	1.47	1.69	1.34	0.69	0.52	0.89	1.22
(unclassified)	682	$244,415	0.44	0.59	0.42	0.91	1.38	1.53	1.51	1.39	1.53	1.43	0.52	0.79
caps & headwear	845	$236,368	0.62	0.98	1.05	1.77	1.51	1.41	1.08	1.27	1.13	0.92	0.45	0.49
party supplies	674	$215,483	1.24	1.43	0.75	1.11	0.98	0.63	0.93	0.83	0.72	1.13	1.11	0.96
footwear & shoes	555	$205,057	1.25	1.02	1.05	1.82	1.66	1.46	1.17	0.72	0.87	0.54	0.47	0.70
backpacks & luggage	262	$127,770	0.16	0.61	0.74	1.38	0.47	1.31	5.95	1.38	0.58	0.24	0.43	0.36
seasonal items	487	$122,034	2.26	1.08	0.68	0.62	0.35	0.34	0.16	0.63	1.74	1.10	1.39	1.04
sporting and outdoors	198	$91,246	0.50	0.85	0.83	0.91	1.87	1.22	1.05	0.93	1.08	0.61	0.82	1.48
office supplies	349	$86,691	0.51	0.82	0.86	1.05	1.61	0.78	2.07	1.22	1.08	0.98	0.73	0.68
baby care	223	$80,876	0.34	0.64	0.44	0.72	0.93	1.06	1.59	1.36	1.71	1.11	0.74	1.45
jewelry & accessories	182	$76,752	1.61	0.98	1.04	1.53	1.08	1.34	1.19	0.76	1.10	0.84	0.50	0.62
bundle care sets	213	$67,295	1.94	0.92	0.50	0.08	0.72	0.63	0.86	0.33	0.67	1.08	1.96	1.38
electronics	124	$41,514	0.62	0.52	1.22	1.13	0.83	1.62	2.43	1.70	1.34	0.55	0.50	0.58
pet supplies	213	$26,295	1.34	0.48	0.49	0.87	0.54	0.96	1.33	2.22	0.62	1.30	0.89	1.01
furniture	97	$21,311	0.80	0.54	0.33	0.18	0.35	2.22	5.70	1.05	0.96	0.71	0.16	0.74
eye wear	35	$6,218	0.00	1.60	2.18	1.51	0.72	0.00	0.00	0.00	2.31	0.41	0.96	1.82

Product type (L2)	Orders	Revenue	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
home & kitchen	3,874	$1,000,811	0.84	0.88	1.18	0.97	0.97	0.68	0.69	0.84	0.94	1.24	1.63	1.15
toys & games	2,637	$943,856	1.07	1.09	1.03	1.09	1.11	0.86	0.69	0.74	0.84	1.09	1.31	1.09
apparel	2,525	$800,591	0.91	0.90	1.23	1.40	1.28	0.87	0.83	0.97	0.79	1.02	0.84	0.95
personal care	2,189	$621,099	0.70	0.84	1.10	0.99	1.10	0.70	0.66	1.06	1.08	1.60	1.11	1.05
non-profit / charity	936	$561,509	0.89	0.71	0.76	0.69	0.94	0.46	0.60	0.82	1.41	1.51	2.09	1.11
samples	1,626	$480,217	1.59	1.17	0.59	0.50	0.39	0.27	0.44	0.68	0.67	1.59	2.31	1.81
socks & hosiery	1,624	$406,107	0.88	0.73	1.00	0.76	0.92	0.69	0.69	0.86	0.90	1.18	1.94	1.44
winter wear	753	$321,420	1.39	0.37	0.13	0.13	0.25	0.09	0.22	0.32	1.03	1.58	3.70	2.79
school supplies	965	$275,847	0.87	0.79	1.05	0.61	0.93	1.00	1.36	1.18	0.65	0.66	1.39	1.51
(unclassified)	682	$244,415	0.41	0.51	0.40	0.86	1.30	1.04	1.22	1.22	1.44	1.82	0.81	0.97
caps & headwear	845	$236,368	0.58	0.84	0.99	1.68	1.42	0.96	0.87	1.11	1.07	1.17	0.70	0.61
party supplies	674	$215,483	1.17	1.23	0.71	1.05	0.92	0.43	0.75	0.73	0.68	1.44	1.72	1.18
footwear & shoes	555	$205,057	1.18	0.88	0.99	1.73	1.57	0.99	0.94	0.63	0.82	0.68	0.73	0.87
backpacks & luggage	262	$127,770	0.15	0.52	0.70	1.31	0.44	0.89	4.80	1.21	0.55	0.31	0.67	0.45
seasonal items	487	$122,034	2.13	0.93	0.64	0.59	0.33	0.23	0.13	0.55	1.64	1.40	2.16	1.28
sporting and outdoors	198	$91,246	0.47	0.73	0.78	0.86	1.76	0.83	0.85	0.82	1.02	0.78	1.27	1.83
office supplies	349	$86,691	0.48	0.70	0.81	1.00	1.52	0.53	1.67	1.07	1.02	1.24	1.13	0.84
baby care	223	$80,876	0.32	0.55	0.41	0.68	0.88	0.72	1.28	1.19	1.61	1.41	1.15	1.79
jewelry & accessories	182	$76,752	1.52	0.84	0.98	1.45	1.02	0.91	0.96	0.67	1.04	1.07	0.77	0.77
bundle care sets	213	$67,295	1.83	0.79	0.47	0.08	0.68	0.43	0.69	0.29	0.63	1.37	3.05	1.70
electronics	124	$41,514	0.58	0.45	1.15	1.07	0.78	1.10	1.96	1.49	1.26	0.70	0.77	0.71
pet supplies	213	$26,295	1.26	0.41	0.46	0.83	0.51	0.65	1.07	1.95	0.58	1.65	1.39	1.25
furniture	97	$21,311	0.75	0.46	0.31	0.17	0.33	1.51	4.60	0.92	0.91	0.90	0.25	0.91
eye wear	35	$6,218	0.00	1.37	2.05	1.43	0.68	0.00	0.00	0.00	2.18	0.52	1.50	2.25

Above averageNormal band (0.70–1.30)Below averageDot colour = confidence tier

Reallocation

Where spend and demand disagree

Pooled across 2022–2025, filtered to categories with at least 100 orders. Under-funded months convert above the category's own average while receiving less than their share of budget. Over-funded months do the reverse. These are the concrete reallocation candidates.

Under-funded — converts above its own average, gets less than its share of spend

Product type	Month	Order	CVR	Spend	4yr cost	4yr rev
non-profit / charity	Jan	1.86	1.31	0.98	$3,756	$39,989
non-profit / charity	Feb	1.01	1.24	0.68	$2,624	$14,387
winter wear	Oct	1.93	1.32	1.51	$2,061	$13,459
home & kitchen	Nov	1.42	1.24	0.96	$2,622	$13,269
home & kitchen	Sep	1.15	1.15	0.74	$2,018	$9,995
personal care	Aug	1.79	1.35	1.02	$1,438	$9,594
socks & hosiery	May	1.05	1.37	0.79	$1,466	$9,439
winter wear	Jan	1.42	1.37	0.92	$1,260	$8,463
personal care	Jul	1.34	1.22	1.09	$1,535	$8,387
socks & hosiery	Jan	0.86	1.16	0.58	$1,081	$7,872

Over-funded — converts below its own average, gets more than its share of spend

Product type	Month	Order	CVR	Spend	4yr cost	4yr rev
non-profit / charity	Jun	0.93	0.62	1.49	$5,746	$34,719
socks & hosiery	Jul	0.69	0.62	1.11	$2,054	$4,970
personal care	Mar	0.62	0.51	0.76	$1,075	$2,983
school supplies	Jun	0.39	0.35	1.33	$1,065	$2,432
backpacks & luggage	Mar	0.22	0.25	0.54	$1,008	$553
backpacks & luggage	May	0.40	0.57	0.52	$980	$524
personal care	May	0.52	0.56	0.67	$940	$2,078
winter wear	Jul	0.15	0.28	0.69	$936	$3,601
backpacks & luggage	Apr	0.34	0.69	0.49	$920	$4,156
personal care	Feb	0.50	0.75	0.61	$860	$5,581

Under-funded — converts above its own average, gets less than its share of spend

Product type	Month	Order	CVR	Spend	4yr cost	4yr rev
non-profit / charity	Sep	1.41	1.92	0.78	$3,632	$121,195
apparel	Apr	1.40	1.23	1.03	$11,479	$62,350
apparel	Mar	1.23	1.19	1.02	$11,298	$58,459
backpacks & luggage	Jul	4.80	1.66	3.53	$7,209	$57,602
personal care	Oct	1.60	1.38	1.23	$7,338	$52,789
personal care	Aug	1.06	1.27	0.88	$5,232	$32,285
footwear & shoes	Apr	1.73	1.27	1.31	$2,484	$26,717
socks & hosiery	Mar	1.00	1.35	0.71	$4,196	$25,186
footwear & shoes	May	1.57	1.16	1.26	$2,394	$23,208
non-profit / charity	May	0.94	1.29	0.77	$3,583	$22,865

Over-funded — converts below its own average, gets more than its share of spend

Product type	Month	Order	CVR	Spend	4yr cost	4yr rev
personal care	Jan	0.70	0.69	0.86	$5,153	$23,177
samples	Sep	0.67	0.74	0.79	$4,956	$28,504
samples	Mar	0.59	0.61	0.76	$4,777	$14,919
caps & headwear	Feb	0.84	0.68	1.17	$2,900	$14,467
(unclassified)	Nov	0.81	0.65	1.40	$2,507	$18,494
winter wear	Aug	0.32	0.62	0.46	$2,048	$21,850
winter wear	Feb	0.37	0.48	0.45	$1,979	$5,185
backpacks & luggage	May	0.44	0.49	0.90	$1,832	$2,078
footwear & shoes	Aug	0.63	0.70	0.95	$1,805	$6,715
(unclassified)	Mar	0.40	0.63	0.63	$1,140	$5,572

Which product types earn budget in which months

The next 90 days

September

October

November

September

October

November

How to read the three indexes

Order index

CVR index

Spend index

Relative index

What we actually trust

Every product type, every month

Where spend and demand disagree

Under-funded — converts above its own average, gets less than its share of spend

Over-funded — converts below its own average, gets more than its share of spend

Under-funded — converts above its own average, gets less than its share of spend

Over-funded — converts below its own average, gets more than its share of spend

What this data can and cannot tell you

It covers Shopping and PMax, not the whole account

One data point was removed

Spend is partly a management decision

It supersedes the May 2026 ATT report

Low tier means unresolved, not flat

The taxonomy is shared